Best Practices for Affiliate Marketing

It's important that you understand the process of approving affiliate requests before you dive into all this. As JVZoo will warn you, approving affiliates who you do not know or trust is very strongly discouraged. The reason for this is that many affiliates engage in blackhat practices and will spam people, lie to them and do all sorts of shady stuff just to make a sale and then run with their commissions. 


In order to avoid this, you must manually approve each and every affiliate request. I  know this can be a bit of an annoyance, but you will thank yourself down the road. Blackhat affiliates can cause you all sorts of trouble with your Paypal account, your JVZoo account and more!

You also have a space when setting up your product to specify any requirements you have for acceptance into your affiliate program. It's a good idea to include some basic rules in this field to save yourself and others some time.

You should cover things like:

    •What methods of promotion do you allow for this product?
    •What websites will the affiliate be promoting your products on?

It's also helpful to require that all affiliates contact you first through JVZoo's message system. Some of them will do this to begin with and won't have to be asked. They have the option of including notes in their request, and many will. Take the time to read what they say and make informed decisions when approving affiliates you don't know.

In most cases, you will want to choose the option that says “Delayed” when approving new affiliates that you aren't acquainted with. This means that their commission will be held for a period of time before it is realeased to them for any sales of your product. This ensures that the money is still available to process any refunds that might be requested within the time frame specified in your guarantee.

Which we haven't covered yet. So let's talk about that for a moment. You will need to decide what your refund policy is going to be. There are several options here, so we'll run over a few of the most popular models.

      1.Full 30, 60 or even 90 money back guarantee. This means that you will refund any purchases within one of these time frames, with no questions asked. People love this type of guarantee and it is likely to increase your sales. However, you should also take note that this type of guarantee will also attract serial refunders and you will not get to keep as much of your profit, obviously.

      2.Same as above, but requires buyers to give the product a fair test run before requesting a refund. One common approach that uses this type of guarantee is when a product creator offers to refund purchases on a case-by-case basis on the condition that the buyer reaches out and emails them to explain why they weren't satisfied with the product.

      3.No public mention of a refund policy, but falls back on #2 when it comes up. The main advantage of this type of policy is that you are not held to any guarantee since you did not come out and make it known what your position was on the topic. This allows you to take refund requests on an individual basis, which certainly has some appeal.

      4.Last but not least, there is always the option of offering no requests at all, period. While you get to keep most of the money you make from selling your product, but don't expect to get good responses from buyers. They may file disputes in Paypal, jeopardizing your account and may even take it a step further and file chargebacks on their credit cards. These are things you want to try and avoid. 

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